By Alyse O'Shea
The term “Web 2.0” was coined in 2004 for the name of a conference organized by O’Reilly Media. It soon became a pervasive way of describing the emerging phase of the Internet, epitomized by popular social media tools such as blogs, Wikipedia, MySpace, YouTube, del.icio.us, and tagging.
Web 2.0 originally described technologies that were primarily used in the open consumer web. However, similar tools soon became used by organizations, both internally to increase efficiency and productivity, and externally to communicate with customers and other stakeholders.
The effectiveness of the use of Web 2.0 can be classified by means of the SLATES model, which is the crux of this post.The model is structured as follows:
S: SEARCH L: LINKS A: AUTHORSHIP T: TAGS E: EXTENSIONS S: SIGNALS.
I discovered Spotify last semester, it is an online service that streams music to users and has only recently opened its services to Australia – THANKYOU! It effectively uses the SLATES model to increase the success of the application.
Spotify revolves around its effective Search Engine Optimization because it is imperative that users are able to locate desired songs quickly.
With the integration of Facebook and Twitter as well in the application, makes it much easier to link and share music playlists and create a sense of community.
Unless you have been living under a rock, you would have heard of Twitter or Tweets or Twitterheads! Twitter has taken the world by storm – in just under 140 characters – all with the use of the SLATES approach.
Twitter encourages User Generate Content – authorship. It is important to understand that the more people create original content to more active the community becomes. And this activity level translates to effectiveness of Twitter and its overwhelming success.
The use of tags really brought something different to twitter that not a lot of people has seen before – well I didn’t. Tags refer to the intra-linking of content from within a post, connecting to different parts of the webpage. User are able to place a hash-tag (#) to classify information, which makes accessibility better by categorizing different information. *hash-tag prettyclever*
Obviously you know what WordPress is – seeing as you’re reading this blog now. But what you might not have realised is how this website has used the SLATES approach to succeed.
As a user does a lot of activity on the web, clicking on links, reading articles, follow blogs, a rough sketch of the user preferences can be drawn. Extensions use this sketch as reference, the user can be suggested further activities which he can participate in – WordPress does this! “Reccomended Blogs” allow for users to view a variety of different blogs, depending on their interests, which enables WordPress to create a better community. The better the extensions, the better the website.
Signals are the form of reverse feedback that a user can receive from a web service. WordPress gives pingback on your blogs, alerts that comments have been placed on your page/blog and it informs if a blog has been posted on a followed blog. The more the signals, the better it is.
It’s interesting to see how effective the use of web 2.0 techniques with SLATES approach have improved many Enterprise 2.0 system.