Enterprise 2.0

By Alyse O'Shea

Ships are safer in the harbour..

Now I know what a lot of you are thinking… that’s great Alyse, but what do ships have to do with Enterprise 2.0?

Don’t worry, I’ll get there.

Many businesses have only just started incorporating useful social software and utilizing mainstream social systems in order to advertise their brand and communicate with customers. These applications have been around for a while now, but how come businesses have only just started embracing Enterprise 2.0?

They simply cannot see past the risks to the wide range of benefits – so let’s see for ourselves.


Security: Social systems introduces big security risks. Employees are able to interact more directly with consumers and therefore increase the chance of leaking confidential information causing the rise of legal and ethic issues.

Time Waster: Off-topic collaboration, although may appeal to the employees, can lead to no work related communication. This can  then the system hasn’t been introduced correctly into the workplace.


Increase Productivity: The purpose of incorporating Enterprise 2.0 is to bridge the gap between employees and enable communication. With the tools to stay up-to-date and not duplicate outputs, collaboration is made easier.

Eco-friendly: Rather than employees printing off memos, announcements, project details; forum, wiki or a blog take their place. This has the potential to greatly reduce paper and ink wastage within the organization.

Team Building: A better communication between employees allow for people to get to know eachother, which will improve moral, motivation and also boost productivity – and who doesn’t want that.


Okay, so now about that quote. What the saying comes down to mean you can’t make any money while your boat is not on the open sea –  This quote is not necessarily meant to be taken so literally.

The ship can be a metaphor for businesses.

It means that it is easy to hide from the challenges and always take the safe road – but taking risks have the potential of great success.


8 comments on “Ships are safer in the harbour..

  1. Kris Johnstone
    August 20, 2012

    I agree that, time wasting is probably one of the most significant arguments against Enterprise 2.0. Mostly due to peoples limited understanding of what web 2.0 is, to most people web 2.0 is facebook and twitter. The social applications, what people fail to realise is that they have potential uses that far exceed there intended purposes. Naturally education and pilot programs as Jason mentioned are the best weapons against this argument. It still relies on managers keeping an open mind however.

    In regards to the benefits are there any examples of businesses using Enterprise 2.0 tools to achieve the potential benefits that you can think of?

  2. PrapatW
    August 21, 2012

    I agree with you Alyse, that we won’t make any profit if our ship still docking at the harbor. I don’t think the ship will be completely safe either as there are still many factors that will damage the ship such as rain and rust. In this case it could refer to the organization that didn’t use social medias will have a certain risk. This mean the organization is open to an attack from social medias from people around the world. People can post anything they want about your brand without anyone to moderate them. It will take a lot longer for your organization to notice so, this will destroy your brand reputation. I think we really should just use social medias.


    Prapat W.

    • Alyse O'Shea
      August 24, 2012

      Thanks Prapat,
      I never really thought about it like that – the risks of not using enterprise 2.0! Although I think slander would happen no matter whether they use it or not, it would definitely give the business an opportunity to respond to feedback.


  3. Matt08H
    August 22, 2012

    Hi Alyse

    You’ve made a very good analogy with the ship. I immediately made the connection with what you were saying when I read the first line. While companies can play it safe and stay in the harbour, or not implement Enterprise 2.0 into their business, they are foregoing a great opportunity for expansion, gaining a larger customer base and a strong brand name.

    – Matt

    • Alyse O'Shea
      August 24, 2012

      Hey Matt
      Oh good, I’m glad people understood the analogy – it’s one thing me getting it but to communicate it properly is another!

      Well, enterprise 2.0 is the future and if businesses want to stay relevant they need to adopt this change! Which benefit do you think is the biggest deal maker?


  4. shaungoossens
    August 23, 2012

    Hi Alyse,
    Great methaphor, however to built on Prapat’s comment even if your ship is in harbour you are still exposed to social media. People might twit about you or even start a fake twitter account in your name.
    – Shaun

    • Alyse O'Shea
      August 24, 2012

      Hey Shaun,
      Exactly! I believe that the biggest risk is not taking the risk at all! With so many haters out there, it is important that businesses give official information and can respond to feedback!


  5. Pingback: Enterprise 2.0 in the Army? Sir, Yes Sir! | Enterprise 2.0

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on August 20, 2012 by in INB346 and tagged .
%d bloggers like this: