By Alyse O'Shea
Don’t worry, I’ll get there.
Many businesses have only just started incorporating useful social software and utilizing mainstream social systems in order to advertise their brand and communicate with customers. These applications have been around for a while now, but how come businesses have only just started embracing Enterprise 2.0?
They simply cannot see past the risks to the wide range of benefits – so let’s see for ourselves.
Security: Social systems introduces big security risks. Employees are able to interact more directly with consumers and therefore increase the chance of leaking confidential information causing the rise of legal and ethic issues.
Time Waster: Off-topic collaboration, although may appeal to the employees, can lead to no work related communication. This can then the system hasn’t been introduced correctly into the workplace.
Increase Productivity: The purpose of incorporating Enterprise 2.0 is to bridge the gap between employees and enable communication. With the tools to stay up-to-date and not duplicate outputs, collaboration is made easier.
Eco-friendly: Rather than employees printing off memos, announcements, project details; forum, wiki or a blog take their place. This has the potential to greatly reduce paper and ink wastage within the organization.
Team Building: A better communication between employees allow for people to get to know eachother, which will improve moral, motivation and also boost productivity – and who doesn’t want that.
Okay, so now about that quote. What the saying comes down to mean you can’t make any money while your boat is not on the open sea – This quote is not necessarily meant to be taken so literally.
The ship can be a metaphor for businesses.
It means that it is easy to hide from the challenges and always take the safe road – but taking risks have the potential of great success.