By Alyse O'Shea
In the modern world of business, it has been seen as a new step to introduce social media into your businesses day to day use.Adoption of social tools by enterprises was predicted to be exponential.
But how easy is it to adopt enterprise 2.0?
The reality is that adoption has been surprisingly patchy even by knowledge intensive organisations, however, there have been many strategies in order for organisations to combat and successfully tackle this issue.
I shall be using the Brisbane Roar Football Club as relevant example to those football lovers. The Brisbane Roar aim is to build a successful business, as a club and team, to do this they need the support of their fans – just like a retailer needs their consumers.
Doing this they got their fans involved, in creating and redesigning the club. Using social media platforms like Twitter, Facebook, forums, opinion polls and Youtube, they have been able to communicate with their followers.
Using the the methods stated above the Roar have evaluate how they can improve the club, boost crowd numbers and improve the satisfaction levels of fans.
Youtube has given the fans an opportunity to get to know the players, as the Roar have posted a “Getting to know you” videos that have enabled fans to ask the players some questions.
Twitter has enabled the Roar to communicate with its fans on games that have not been broadcasted to the public but to also tells followers of what the clubs up to and where they can be seen.
Forums have enabled fans to tell the Roar what they think of the club and just lately have enabled the club fans to engage in designing and choosing the new jerseys for the team to wear.
These are just some examples on how the club has adopted Enterprise 2.0 to expanded and evolved their clients (fans and followers) interest in the club. Although adoption can be difficult, the possibilities are endless for any business.