By Alyse O'Shea
Social networks are defined as groups of individuals who share a commonality. Their common bond of social networks may be the community in which members live, their religion, subdivision, career interest, social interests, common friends or shared beliefs.
In short, social networks can arise from nearly any commonality or even a desire to make friends among their individual members.
While strictly social when they began, social networks like Facebook and Twitter are being increasingly used for promoting every type of business from a small one-person business to mega corporations. The people that the business interact with are those that could potentially be your current or future customers.
Let go of the ego, diminish the sell, stop thinking in numbers, and start talking with people, sharing with them and listening to what they are saying to you. The page can be fun and creative and certainly not always about the business. Find a balance between social and professional interactions and success will ensue.
Airports Integration of Social Media
In my last posts I have delved into how Airports can effectively connect with passengers via social media.
In a study titled Digital Report 2012, the organisation highlights how 77 per cent of European passengers are now using airports with some sort of Facebook or Twitter-based presence and that, in Central Europe especially, airport social media use has really taken off, with an 800 per cent increase recorded during the last year alone.
These Central European airports include Poland’s Warsaw Chopin, whose page on Twitter is now followed by over 11,000. Its Tweets are bilingual (English and Polish) and they inform passengers of the airport’s most recent updates, such as flight cancellations, new duty-free offers and general information about the city of Warsaw.
Brisbane Airport could strongly benefit from the integration of social media trends with a multi-cultural twist – it is essential for airports to stay up to date on passengers’ demands. Whether it is through Twitter feeds being displayed on big screens around the airport or wikis written by customers for customers – communicating with passengers to let them know:
• Flight information (delay, boarding, cancellation)
• Estimated que lengths (customs wait in line)
• Advertising and competition (meal deals, duty-free deals)
Although they could also delve into giving customers handy tips on traveling, on little ‘know-hows’ to getting around the airport. This is important to build relationships and ensure regular and positive visits. It is important to help a range of passengers asking a range of questions!
“The diverse ways that airports are engaging with passengers and developing joint-communications with airlines are a clear demonstration of how they are investing in tech to boost their competitive positions”, Jankovec added.
Adopt or Get Lost in the Shuffle
The change has happened. The way we communicate is no longer the same and this goes for businesses as well. You can not stand by and not take part in the new medium of Social Media; it will impair your business. You need to adapt and perform accordingly to be an effective part of this communication shift. You must take time to research, incorporate your employees, maintain your pages, and be genuine. If not, you will get lost within the shuffle.